A creative brief is a document that’s aimed to help the designer understand the scope of the project and what’s needed from them.

Brief should include: company details, guidelines, target audience, define the problem, final product expectations, budget, viewers expectations.

The research phase involves: looking at competitor designs, look at what your target audience is engaging in, look for trends, applying the knowledge.

Brainstorming and ideation phase represent exploring ideas and making a few sketches.

Presenting sketches to the client in order to implement the project.

Designing and adding details on approved sketches.

Polishing and refining the final design

Brainstorm and sketch initial idea.

Message or story identification.

Gather visual references and inspiration.

Data systematization | data analysis | hypotheses | solution.

Choose theme.

Composition and structure modeling.

Playing with form.

Decide on a central focal point that is tied to the narrative.

Playing with color.

Adding elemets and details.

Choosing color palette and adding new elements.

Changes based on feedback and insights.

Details, depth and framing.